Last week there was some hubbub about some statements that Mike Jeffries, CEO of Abercrombie & Fitch made a while back. He explained the fact that they only wanted “cool kids” wearing A&F clothes, and that’s why they don’t sell larger sizes.

Admittedly, the company is using a smart marketing strategy, and it’s working for their business. However, the longer-term effects of Jeffries’ attitude and his example to the next generation is a bit disheartening. He’s leading the pack for bullies. Instead of throwing water on the bullying fire, he’s handing each one a can of gasoline. 

Read about Jeffries and the backlash here.

Now I’m not one to jump on the anti-bullying, politically correct bandwagon; I think school culture, of which bullying is a part, can be important for the formative years (if handled correctly by parents), developing morals and character. But I also won’t encourage it.

So when I see a mom like Ally from Murray, Utah, being a parent and teaching her daughter Kaylee about bullying, I do a little happy dance. 

When she found out her daughter was making fun of a classmate’s wardrobe, Ally decided to give Kaylee a taste of her own medicine. So she went to the thrift store and bought Kaylee a few “new” outfits. Watch what happened next here.

I wouldn’t call this cruel and unusual punishment. I call it parenting. And maybe we need  some more parents like Ally so that the Mike Jeffries of the world are kept to an absolute minimum…like, zero. Make that the maximum, too.